Reviving your social calendar with fresh events again? Planning to stage a comeback for your business with event production? Finally hosting that event you put on hold since the COVID-19 pandemic? Fear not… You’re not the only one.
The final question remains: Do event production companies even run the same anymore? Get a brief recap of how the event production companies in Sarawak adapted during the pandemic and how it shaped the rapidly changing landscape we know today.
Here’s a complete update of everything you need to know about event production companies in Sarawak, during and after the pandemic.
DURING THE PANDEMIC
After the long and arduous lockdown, many events were still too grand to carry out. Some events were still on a manageable scale, but now safety was the utmost priority. Capacity limitation, social distancing, and sanitisation protocols became mandatory measures of every event production service.
The comprehensive preparation behind live events posed new logistical challenges. It’s easy to forget just how much work goes into an organized event. Sanitising, securing sufficient personal protective equipment, and testing were needed for all staff. The essential structures, lighting, and sound systems were only as definite as the crew managing them.
LEVERAGING NEW TECHNOLOGY
The inability to be physically present was a detriment to both customers and businesses. It wasn’t long before event production companies began embracing more new technologies. From project management software to virtual ticketing and payment methods, our world had been thrust into a new phase that improved the workflow.
It was then, patrons could begin registering and buying tickets at the click of a button. Virtual meetings and online project management systems were able to save countless hours on scheduling conflicts. Additionally, facilitating live event operations on an online platform made information and communication more accessible than ever; to clients as well as staff.
THE POST-PANDEMIC ERA
THE MOVEMENT TOWARDS SMALLER-SCALE EVENTS
The celebration of live events had always been a thing of grandeur. With so much to showcase, more days could mean more opportunities to reach a target audience. Yet, smaller events have come to be a newfound trend with the promise of greater return on investment (ROI).
There would be fewer resources to manage and can be more cost-effective to produce. A smaller setup can also be more intimate and potentially attractive for niche events, leading to higher engagement and a more focused ROI. They’re more agile and able to adapt to changes in the market or industry, making them more responsive to the needs of attendees and sponsors.
A NEW DEMAND FOR VIRTUAL AND HYBRID EVENTS
As the pandemic forced the world into isolation, we were pushed to rethink how we hosted events and consumed entertainment. More companies began shifting to virtual and hybrid events. Event production companies had to become proficient in using technology to deliver high-quality virtual experiences for attendees.
Moreover, online alternatives provided opportunities to expand to a larger audience, even on a global scale. The reverse is also true. A live stream option could also save the day if a guest speaker or performer suddenly becomes unavailable due to logistical problems.
CONCLUSION
The challenges of the COVID-19 pandemic have compelled event production companies to embrace more advanced technology and discover new ways to optimize their services. They’ve found a new way to adapt and even elevate memorable experiences for attendees.
Though despite it all, human labour is still essential for the event production industry. We will always need skilled camera operators, event coordinators, and other industry professionals to bring our events to life. While the future remains uncertain, we can appreciate that we can count on the dedication and hard work of everyone in the industry.
Feel free to peruse our live event page to see how our production team adapted!
You’ll see what we mean in our videos pre- versus post-pandemic.
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