Emart Malaysia CNY Short Film Production in Sarawak

Every year, as the red lanterns go up, we are flooded with festive ads. But for Emart Malaysia, 2026 wasn’t about selling hampers — it was about honouring the Sarawakian spirit.

We were trusted to go behind the lens and capture a story every local family knows by heart: the chaotic, emotional, and quietly beautiful journey of coming home for the new year.

Produced by Motion Foundry in Kuching, this project shows how short film production and brand storytelling can turn a festive campaign into a local story people recognise and share.

Explore our short film and brand story production service: https://www.motionfoundry.com.my/shortfilm

Why Branding Needs a Soul: The Power of Short Films

Why does a household name like Emart invest in a high-end festive short film instead of another discount ad?

In today’s digital age, a brand is no longer just a logo; it’s a relationship. By telling a story that makes us laugh and cry, Emart moves from being a "place to shop" to a "partner in our traditions." Here is what makes that work:

• Emotional equity: when people feel seen, they stay loyal.

• Local context: Kuching’s own streets, homes, and dialect make the story instantly recognisable and worth sharing.

• Craft: a polished, well-told film signals that a brand takes itself — and its audience — seriously.

  
  

Behind the Scenes: Crafting the "Emart Glow"

Look closely at the behind-the-scenes photos and you’ll see more than cameras and lights. You’ll see a team obsessing over every frame.

From the precise touch of a makeup brush to the director fine-tuning a single heartfelt hug, every second was built to feel real. We didn’t want "actors"; we wanted a family. We didn’t want a "set"; we wanted a home.

At Motion Foundry, we don’t just hit record. We listen for the heartbeat of the story — and the goal is always the same: impact.

Final Reflections: A Love Letter to Our Community

Making this Chinese New Year film reminded us why we do this work. It’s about the smiles, the shared memories, and the pride of seeing our own culture on screen.

A huge thank you to Emart Malaysia for trusting us with this story. If you have a brand story worth telling well, we’d love to hear it.

Watch the full film here:

https://www.youtube.com/watch?v=Ne0TcNZia1g

Curious about the budget behind a campaign like this? Read our guide to corporate video production costs in Malaysia.